“Color Adds Depth”
TBWA, Chiat, Day NY and photographer Mark Zibert collaborated recently on a pro bono campaign for AdColor, a non-profit organization which promotes diversity in advertising. The concept “Color Adds Depth” with 3D effects was concepted by TBWA creatives Isabella Castano and Ani Munoz, and produced by art buyer Julia Menassa.
The still, motion, and sound teams all came together to produce three motion pieces and five still shoots with news-anchor Soledad O’Brien, QuestLove, actor and dancer Harry Shum Jr., clarinetist Charlie Gabriel, and transgender activist Janet Mock.
The campaign images are being used to bring attention to AdColor and will be featured at their their annual AdColor Awards. This year’s awards are October 18-20th in Las Vegas. AdColor aims to highlight the accomplishments of professionals who have championed diversity in the advertising, marketing, media and public relations industries.
Photographer/Director: Mark Zibert
Production: Joel Todaro, Sons and Daughters
Editor: Mark Paiva – Poster Boy
VFX: Sean Cochrane – The Vanity
Sound: Keith Reynaud – Heard City
Created by: TBWA/Chiat/Day NY
Art Buyer: Julia Menassa
Creatives: Isabella Castano and Ani Munoz