Sophisticated and modern graphic design as well as brand development by Lotta Nieminen for Cienne, a New York City based women’s ready-to-wear fashion collection.

Here comes another inspiring branding project that has been skillfully implemented by one of my favorite graphic designers, Lotta Nieminen. The Brooklyn based art director, illustrator, and graphic designer was asked to work on a visual experience (including print and web design) for Cienne, a women’s ready-to-wear fashion brand.

Offering an elevated aesthetic, Cienne is both socially and environmentally conscious. All of the high-quality materials are sourced from artisans around the globe and produced in local factories in New York City. The brand’s characteristic experience is strong and fun with a sophisticated yet adventurous touch.

Lotta Nieminen has created a brand identity that relies strongly upon a bold color palette in order to embody the brand’s distinctive style and quality. Some images can be found below. For more, please visit Lotta Nieminen’s website.

Cienne women's fashion brand identity development by Lotta Nieminen.
Cienne women’s fashion brand identity development by Lotta Nieminen.
Hang tag.
Hang tag.
Cienne NY
Cienne NY
Packaging
Packaging
Fashion presentation.
Fashion presentation.
Website
Website
Open boxes.
Open boxes.
Sophisticated graphic design.
Sophisticated graphic design.
Business cards.
Business cards.
Well designed boxes.
Well designed boxes.
Envelopes and promotional materials.
Envelopes and promotional materials.
Printed collateral.
Printed collateral.
Boxes
Boxes

All images © by Lotta Nieminen. Do not hesitate to find more inspiring projects in our Graphic Design and Branding categories. On WE AND THE COLOR we feature the outstanding work of talented graphic designers and leading branding studios from all over the world!