Capicúa – Graphic design for brand and packaging by Anagrama.
Capicúa is a company specializing in creating organization and planning tools for a variety of activities. The name “Capicúa” derived from a Spanish word describing a palindromic number, referring to a symmetrical number that remains the same when its digits are reversed.
A team of Mexican brand and design group, Anagrama was entrusted to develop a corporate identity that visually reflects this in a series of patterns and symmetric graphic shapes. Their branding proposal results in a style of perfection and neatness with the purpose to combine a unique and distinctive look with a sense of perfect organization.
