Inspiring Identity Design.
Portland-based multi-disciplinary design studio Hovercraft created the identity with all products for print and nonprint media.
“A restaurant located in Portland’s Pearl District, Riffle NW is led by accomplished executive chef Ken Norris and Jennifer Q. Norris. The menu is built upon all things sustainable, ocean and river (see: catch inspired). Our role was to develop a complete brand experience that supported the notion of finer dining in a more personable and laid back environment. Anchored around a series of illustration’s, the identity system spreads across all collateral, from matchbooks & menus to kitchen staff uniforms. We also delivered an in-depth & highly responsive HTML5 driven website and mobile experience.”
