A sophisticated brand identity created by Greek graphic design firm Blind Studio for Choros by Tiritidis.
As it is one of the oldest brands in the industry, Tiritidis specializes in custom furniture. Blind Studio was commissioned to work on a rebranding that changes everything and that was the beginning of the new brand name Choros, the Greek word for space and dimensions.
By creating an ever-transforming set of characters as well as by rearranging constantly, reappearing in various forms, and redefining areas and shapes, the skilled graphic designers of Blind studio decided to incorporate these properties into the identity of the new logo. In addition, the use of different papers and high-quality printing techniques resulted in a brand identity offering diversity and character in order to match with the brand’s new approach and perspective. Just have a look below. For more of Blind Studio’s creative work, please visit their website or follow them on Behance.
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