Graphic design, art direction, and branding by studio Another Collective for construction company AR2.
AR2 is a construction company with the aim to fill a gap in the market, giving customers detailed monitoring of each individual project. Graphic design and branding studio Another Collective was approached to work on a new visual experience with a modern approach, oriented towards a niche market that seeks special attention to detail. Despite the modern and forward-thinking attitude, the design concept is inspired by the artistic currents of the first half of the 20th century, using the past as a parallel to the work developed by AR2.
The inspiration is only visible in the style of the chosen typography, but also in the use of color, in contrast to the name and the brand, which takes us to another time. The result is an aesthetic duality that highlights the whole identity. Just have a look below. For more of Another Collective’s creative work, please visit their website or follow the studio on Behance and Instagram.
All images © graphic design studio Another Collective. Do not hesitate to browse through our Graphic Design and Branding categories to find other inspiring projects realized by skilled designers and leading studios from around the globe.
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