Corporate identity for non-network travel agency Zuri Travel.
Creative advertising agency Republika Kreatywna from Poznań, Poland was commissioned to develop a suitable corporate identity concept for Zuri Travel, a non-network travel agency focusing on cognitive and cultural tourism for a more demanding and conscious tourist. The agency offers expeditions to the most inaccessible corners of the globe: from the North Pole to Nepal and Polynesia as well as trips around the world within 10 days.
Republika Kreatywna’s creative work included the development of a sophisticated branding concept, which consists of a suitable brand name, logo design, a unique corporate identity, stationery, communication design, and a website. From the early beginning, the basic premise of this project was to cut off from the stereotypical symbolism (sun, water, palms, and aircraft) that has dominated the travel industry. To emphasize the specialization of this travel agency and nature of its offer, Republika Kreatywna designed a corporate identity that includes colors and ethnic motifs of different cultures.
