Graphic Design Inspiration.
“West architecture is a young, award-winning architecture practice based in London. Morse Studio was approached to create a brand identity including logotype, print collateral and website. The conceptual starting point for West’s identity was ‘defining space, rather than physical structure alone’. This concept was abstractly articulated by trapping the negative space surrounding the letterforms. The logotype’s positioning is equally as important as the logotype itself, activating the page’s irregular and geometric negative space. This trait continues through West’s identity, influencing page layouts and even the reverse-folded brochure cover.”