West Architecture – Brochure Design by Morse Studioby Dirk Petzold on Mar 11, 2012 • 19:37 No Comments
Graphic Design Inspiration.
“West architecture is a young, award-winning architecture practice based in London. Morse Studio was approached to create a brand identity including logotype, print collateral and website. The conceptual starting point for West’s identity was ‘defining space, rather than physical structure alone’. This concept was abstractly articulated by trapping the negative space surrounding the letterforms. The logotype’s positioning is equally as important as the logotype itself, activating the page’s irregular and geometric negative space. This trait continues through West’s identity, influencing page layouts and even the reverse-folded brochure cover.”
About the author, Dirk Petzold.Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...
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