The Penny Drop Cafe is bringing a new dining experience to the area of Melbourne’s East.
With a touch of “Brunswickness”, The Penny Drop Cafe is bringing a new dining experience to Melbourne. The owners Steven Liu and Mary Lai hired a collaborative team of graphic designers and interior experts to create a unique place that provides a new perspective on food and coffee in Box Hill. The graphic design studio Pop & Pac was responsible for the development of a uniform visual language. Their graphic concept draws inspiration from the site’s context. A custom-made edgy sans serif font has been used for the logotype. Furthermore, the graphic design team was tasked to develop a range of communication and branding materials such as business cards, coasters, bill folders, signage, menus, coffee cups, stickers, hoarding, etc. The result speaks for itself. Together with a team of innovative interior designers, they have created a place that has not before seen in this area of Melbourne’s East.
Just check out the images below to see it for yourself. For those of you who want to see more of Pop & Pac’s graphic work, do not hesitate and visit their website. With more than 20 years of experience, the Melbourne-based graphic design studio specializes in a variety of creative fields including identity development, strategy, print communication, branded environments, signage design, and web design.