A unique, illustrative visual identity created by agency Limegreentangerine in collaboration with French illustrator Léonard Dupond for St David’s Academy School.

St David’s Academy School (SDAS) will be a unique and ambitious establishment that opens its doors on September 2019. Limegreentangerine, a Cardiff, UK based graphic design and branding agency was commissioned to work on a visual experience that reflects the school’s personality and high standard.

The logo design is an exploration of three different roots: “One of spiritual and holistic symbology; another of growth, nature and a flourishing expression; and the final of variants on the reimagining of traditional crest conventions, to build institutional gravitas and establishment. This route also leveraged the Welsh dragon, underpinning a distinct sense of place and pride to the Welsh Academy.”

Léonard Dupond, a French illustrator has been hired to produce a beautiful series of illustrations. These artworks are supported by a series of icons as well as a set of four patterns to visualize the school’s motto of strive, serve, love, learn.

Some images of the sophisticated brand development can be found below. For more, please visit Limegreentangerine’s website.

Logo versions.
Logo versions.
Development of the logos.
Development of the logos.
Branding guidelines.
Branding guidelines.
Illustrations by Léonard Dupond.
Illustrations by Léonard Dupond.
More illustrations by Léonard Dupond.
More illustrations by Léonard Dupond.
Iconography.
Iconography.
Full pages.
Full pages.

All images © by Limegreentangerine. Do not hesitate to find more inspiring work in our popular Graphic Design, Branding, and Illustration categories.

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