Splitz Popsicles – Student Branding Concept

Splitz Popsicles, a branding and packaging design concept created by Wylee Sanderson at UCO Department of Design.

Wylee Sanderson is a Senior Graphic Design student attending the University of Central Oklahoma. As part of an extensive design study, he has recently created this unconventional branding and packaging concept for “Splitz Popsicles”. The entire concept has been realized at the UCO Department of Design, an environment where students can develop their skills and knowledge.

Splitz Popsicles, a branding and packaging design concept by Wylee Sanderson created at UCO Department of Design.
Splitz Popsicles, a branding and packaging design concept by Wylee Sanderson created at UCO Department of Design.

Some facts about Wylee Sanderson’s “Splitz Popsicles” brand concept.

Each popsicle is molded and cast with only the best fruits imported from different places of the world. Each popsicle includes two flavors in one, which is clearly visible by the colored sections.

I’m not sure if the concept would fit for the overall crowd, but designers like me would love the simplicity of this concept. The design of the packaging is mainly based on clean typography, iconography, and colors that represent the flavor. Below you can see some examples of Wylee Sanderson branding and packaging concept.

Two-page advertisement in a magazine.
Two-page advertisement in a magazine.
Two flavors are better than just one.
Two flavors are better than just one.
An unconventional approach with regard to packaging and the overall look.
An unconventional approach with regard to packaging and the overall look.
The Splitz popsicles are cast with only the finest imported fruits from across the world.
The Splitz popsicles are cast with only the finest imported fruits from across the world.
An example of a large scale advertising poster.
An example of a large scale advertising poster.
The packaging concept uses different colors along with clean typography and simple icons.
The packaging concept uses different colors along with clean typography and simple icons.
Different flavors of popsicles cast with only the finest imported fruits from across the world.
Different flavors of popsicles cast with only the finest imported fruits from across the world.

Discover more graphic design, branding, and packaging projects on WE AND THE COLOR.

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