Identity development by Reynolds and Reyner for Sons of Christiania, a true Scandinavian menswear brand.
The creative people of Reynolds and Reyner have updated their portfolio with a new excellent branding project. They were asked to develop a striking visual identity for menswear brand Sons of Christiania. The company’s identity is deeply rooted in the history of an immigrant family from Norway. In search of a better life, Elna Heffermehl left Norway for the US during the Great Depression times. She earned her living by selling handcrafted hats in Brooklyn. Based on his own family history, Elna’s grandson, Jens Ingebretsen has founded Sons of Christiania (SOC), a fashionable menswear brand with a powerful philosophy. Please read more below.
The capital of Norway “Oslo” used to be called “Christiania”, which became the basis of the brand name. Reynolds and Reyner’s creative team has developed an identity concept using rough materials in natural brown colors along with grey and red shades as well as authentic old-fashioned fonts and stamps. The logo design is characterized by a touch of typographical sophistication mixed with the illustration of a walking immigrant. In addition to numerous branding and packaging materials, a showroom has been designed based on the distinctive style. For further information about this sophisticated identity project, please visit the Reynolds and Reyner website. To know more about SOC, please follow this link.