Graphic design and brand development by The Bakery for women’s footwear boutique, Selectologie.
The Russian design studio The Bakery was recently tasked to develop a unique brand identity for a Moscow based women’s footwear boutique. In the form of a unique concept store, they offer a first class service as well as a fine selection of affordable footwear in top quality. The Bakery’s creative team imagined the boutique as some kind of secret place. Please read more about the entire project below the first image.
Selectologie, is a name that suggests a scientific approach or perhaps even a religious cult. Inspired by secret societies and closed clubs, the whole identity conveys a sense of unity, a group of people with secret knowledge and an obsession for fashionable shoes. To visualize this idea of secrecy, The Bakery has developed a brand identity based on a word search puzzle game. The color combination of blue and yellow adds a modern and eye-catching touch to the identity. Just have a look at the images below. For more of The Bakery’s graphic work, please visit their website or check out some older projects on WE AND THE COLOR.