SAMSUNG “NX mini” Campaign: For self-portraits. Not selfies.

Creative Posters by Leo Burnett Switzerland for the SAMSUNG “NX mini” campaign: For self-portraits. Not selfies.

Ad agency Leo Burnett Switzerland was commissioned to work on a poster campaign for SAMSUNG’s “NX mini” camera. They produced three funny posters featuring Van Gogh, Frida Kahlo, and Albrecht Dürer using the camera and taking pictures of themselves to realize their great self-portraits. The campaign slogan “For Self-Portraits. Not Selfies” says it all – this camera with its interchangeable lenses and the fold up screen is made for high-quality self-portraits, not just simple selfies.

Below you can see the three posters of this creative advertising campaign. Photographer Fredrik Ödman was hired for the project. If you want to know more about the Switzerland based ad agency, please do not hesitate and visit: leoburnett.ch

Van Gogh - SAMSUNG "NX mini" campaign: For self-portraits. Not selfies.
Van Gogh – SAMSUNG “NX mini” campaign: For self-portraits. Not selfies.
Frida Kahlo - Creative SAMSUNG campaign by Leo Burnett Switzerland.
Frida Kahlo – Creative SAMSUNG campaign by Leo Burnett Switzerland.
Albrecht Dürer - Poster for the camera SAMSUNG "NX mini" with a 3-inch flip-up screen.
Albrecht Dürer – Poster for the camera SAMSUNG “NX mini” with a 3-inch flip-up screen.

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