The Arcane – Brand Design.
The Singapore based creative studio Oddds was asked to develop this minimalist and modern brand identity for Reinold Lim. The new identity provides a blend of simple graphics and formality. Different geometric markings represent the designer’s ideologies of futurism. The printed collateral is mainly covered in black and white. In combination with its striking graphics, it conveys a mysterious and scientific air throughout the stationery.
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