Corporate Design for Swiss based Consumer Electronics Firm: Punkt.
Rosie Lee is a London, United Kingdom based creative agency with outstanding expertise in branding, advertising, and retail design for on and offline. The agency was asked to develop a corporate design and brand positioning for Swiss based consumer electronics firm Punkt.
Punkt. manufactures technology gadgets based on simple, intuitive design combined with functionality for a design affine target group. The brand name “Punkt.” is a nod to the company’s reductionist approach.
Agency Rosie Lee decided to simply use Helvetica as logotype. The graphical typeface of the Helvetica family reflects the “straight to the point” philosophy perfectly. Several flat designed 2D illustrations complement this minimalist style. The entire corporate design is based on just red, grey, black, and white colors. After the great success of this new corporate identity, agency Rosie Lee was commissioned to produce additional advertising and marketing communications.
