Press Box for Fashion Brand Elvine’s Shanghai Collection

Press box design by lundgren+lindqvist for fashion brand Elvine’s Spring/Summer 2015 Shanghai collection.

For the Spring/Summer 2015 collection, fashion brand Elvine decided to collaborate with a group of local creatives from Shanghai to create a jacket, tailored for the city of Shanghai. This initial concept quickly grew to a full fashion collection.

The Swedish design studio lundgren+lindqvist was commissioned to develop a press box including diverse promotion materials and a campaign site. They designed embossed black boxes, filled with typical things from Shanghai. Amongst other items, lundgren+lindqvist designed swing tags for the Shanghai jacket as well as a set of cards, containing information about the jacket. The 800 swing tags were assembled and sealed by hand. For further information about this or other work by lundgren+lindqvist, please visit their website: www.lundgrenlindqvist.se

Press box design by lundgren+lindqvist for fashion brand Elvine's Spring/Summer 2015 collection.
Press box design by lundgren+lindqvist for fashion brand Elvine’s Spring/Summer 2015 collection.
Printed collateral from the Elvine Shanghai Collection.
Printed collateral from the Elvine Shanghai Collection.
Print and brochure design.
Print and brochure design.
Utensils from the press box.
Utensils from the press box.
Images of the Spring/Summer 2015 collection from fashion brand Elvine.
Images of the Spring/Summer 2015 collection from fashion brand Elvine.