Picón & Co Brand Identity by Studio Maas

A clean brand identity developed by studio Maas for Picón & Co.

Now it’s time for another well designed branding example. Today I want to show you a project by studio Maas. The Miami, FL based agency creates strategically focused design solutions. Their aim is to develop high quality design concepts while sticking to their core principle of simplicity.

Their creative team was asked to create the brand identity for Picón & Co, a company focusing on bringing together art and people. With their branding solution, studio Maas wanted to take awareness of Picón & Co’s key principle. They developed a custom logotype that brings together the elements in the name. The letter “o” is united with the accent mark in order to create a distinctive effect. The whole brand identity is based on a minimalist look in simple black and white colors. Studio Maas’ graphic work included the creation of the custom logotype as well as a range of branding materials and the stationery set. The result looks modern and reduced to its essentials. For additional information about the Miami, FL based studio and their work, feel free and check out their website: www.maas4studio.com

Picón & Co brand identity development by studio Maas.
Picón & Co brand identity development by studio Maas.
Studio Maas also designed a custom logotype for Picón & Co.
Studio Maas also designed a custom logotype for Picón & Co.
Like all branding materials, the business cards are based on a simple black and white look.
Like all branding materials, the business cards are based on a simple black and white look.
A collection of stationery and branding materials.
A collection of stationery and branding materials.
The custom logotype has been printed on several promotional items like these water bottles.
The custom logotype has been printed on several promotional items like these water bottles.
The black and white stationery set including paper and business cards.
The black and white stationery set including paper and business cards.
The set of promotional materials includes items such as bads, flyers or buttons.
The set of promotional materials includes items such as bads, flyers or buttons.

You want more? Their is even more inspiring work in our Graphic Design and Branding categories. We feature first class projects from all over the world. Don’t miss it! WE AND THE COLOR is your source for the daily dose of inspiration!

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