A fun and charming corporate identity created by Daniela Gilsdorf for the young brand Petit Fou.

Daniela Gilsdorf is a Freelance art director and graphic designer who lives and works in Vancouver, BC, Canada. In 2014 she was asked to create a corporate identity for Petit Fou. The fresh branding concept refers to the brand’s name, which can be translated as “little crazy one”. In a first step, Daniela Gilsdorf has created a custom typeface that provides many quirky details. Using a selected range of colors and vivid design features, Daniela has designed a beautiful collection of branding materials including stationery and packaging. Her work included a unique branding concept as well as art direction, graphic design, typography, additional artworks, etc. Some examples can be found below. For more, please have a look at Daniela Gilsdorf’s portfolio on Behance.

Petit Fou – corporate identity by Daniela Gilsdorf.
Petit Fou – corporate identity by Daniela Gilsdorf.
Stationery system.
The stationery system.
Letterheads.
Letterheads.
Packaging design.
Packaging design.

All images © by Daniela Gilsdorf. Do not hesitate to find more exceptional and highly creative work in our Branding and Graphic Design categories. On WE AND THE COLOR you can find a handpicked selection of outstanding graphic work created by some of the most talented designers from all over the world!

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