Paintbox – Manicure Studio Branding by Lotta Nieminen

Branding, art direction, and web design by Lotta Nieminen for Paintbox, a manicure studio based in New York City.

I have to admit, I’m a big fan of Lotta Nieminen‘s creative work. She is a graphic designer, illustrator, and art director originally from Helsinki, Finland currently living and working in Brooklyn, New York.

The talented designer was responsible for the branding, art direction and web design for Paintbox, a New York City based manicure studio offering classic manicures as well as a curated selection of nail art. The visual language of the entire brand identity is characterized by a very clean and minimalist design combined with a classic touch.

Full credits of the branding project: Brand strategy: Figure NY // Website development: NoFavorite // Interior design: Lara Apponyi and Michael Woodcock // Interior photography Daniel Shea

Branding, art direction, and web design by Lotta Nieminen for Paintbox, a modern manicure studio based in New York City.
Branding, art direction, and web design by Lotta Nieminen for Paintbox, a modern manicure studio based in New York City.
Clean and minimalist business cards.
Clean and minimalist business cards.
Membership card.
Membership card.
The membership card.
The membership card.
Printed matters and visual languge.
Printed matters and visual languge.
The new studio website.
The new studio website.
Web design
Web design
Manicures brand imaging.
Manicures brand imaging.
Studio signage with the Paintbox logotype.
Studio signage with the Paintbox logotype.
Classic interior design.
Classic interior design.