Graphic design, branding, and print design by studio Pop & Pac for Operator 25 Cafe.
For many years, Operator 25 is one of Melbourne’s top cafe’s. Nevertheless, after all these years it was time for a complete design update. Graphic design studio Pop & Pac was asked by the owners to develop a rebranding concept in order to revitalise the cafe identity and the interior.
Studio Pop & Pac’s new brand solution draws inspiration from cords and connection holes of traditional telephone exchange switchboards. These elements were transferred into a graphic representation, which can be found in several artworks and icons as well as a custom logotype. The whole new cafe exterior and interior experience is based on this graphic representation. Pop & Pac’s branding solution is a crossover between switchboard and food imagery, which can be seen in a series of bold new wall art. The artworks are inspired by the playful style of Roy Lichtenstein’s pop art from the 1960s.
Pop & Pac’s graphic work included a custom logotype, new iconography, signage, printed collateral, and the creation of unique artworks. For additional information about the Melbourne, Australia based graphic design studio, feel free and check out here. Their capabilities include diverse creative fields such as identity development, strategy, print communication, wayfinding systems and signage, web design, and art direction.
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