Ryan Romanes, a designer, art director, and illustrator from New Zealand was involved in the production of these packaging boxes together with 7 more people.
The similar tones of the corrugated card and pine complement each other while the high gloss of the acrylic band emphasizes the elegance of the brands expensive nature. The logos symbol is a stylization of the upper leg in profile, starting from knee joint and finishing at the Gluteus Maximus. The name ‘one percent’ references two topics, the first meaning; when exercising our body perspiration is made up of 99% water and 1% solute. Secondly ‘once percent’ represents exclusivity, targeting the brands high end audience. RBNo3.1 was the selected typeface. Its highly geometric form grounds the logo while movement is created when italic.