Home Design Branding Omission – Packaging Design and Branding by Hornall Anderson

Omission – Packaging Design and Branding by Hornall Anderson

Branding and Package Design Inspiration.

Brand company Hornall Anderson was commissioned by Craft Brew Alliance to develope a suitable visual identity and packaging design for the launch of Omission, a handcrafted gluten free pale ale and lager. The creative team of Hornall Anderson developed the slogan: “it isn’t just what we took out, it’s what we left in”. They also created some funny illustrations that emphasize the removal of gluten.

Omission - packaging by Hornall Anderson — Omission – packaging by Hornall Anderson

Omission - handcrafted pale ale - package design by Hornall Anderson — Omission – handcrafted pale ale – package design by Hornall Anderson

Omission - handcrafted lager - package design by Hornall Anderson — Omission – handcrafted lager – package design by Hornall Anderson