A sophisticated Japanese restaurant brand identity by studio Masquespacio for the Nozomi Sushi Bar.
Masquespacio is a Valencia, Spain based creative consultancy founded in 2010 by Ana Milena Hernández Palacios and Christophe Penasse.
They were briefed to create the restaurant brand identity including printed collateral and interior for the Nozomi Sushi Bar, a Valencia based Japanese restaurant specializing in traditional sushi.
After some studies of Japanese culture and the origin of sushi, studio Masquespacio developed a visual language that combines Asian origins and Japanese letterings with Western typography. Illustrated Koi fishes are printed on the tablecloths. They symbolize good luck and perseverance in Japanese culture.