Branding, custom typography, iconography, and web design by studio Side by Side for Nova Interiors.
Nova Interiors is a family-run company specializing in large runs of hand-finished furnishings. They mainly work for varied hospitality businesses ranging from hotels to huge stadiums. The creative team of studio Side by Side was approached to give their brand a new visual experience. The goal was to create a new identity that reflects the high level of quality and craftsmanship. Please read more below the following images.
After studying the craftsmen within Nova Interiors’ workshop, the Sheffield, United Kingdom based studio came up with the idea of using the distinctive shape of dovetail joints as a focal element of the new brand identity. Based on this simple shape, they have created a bespoke word mark and custom typeface called ‘Dovetail Rounded’. Side by Side’s creative team has also developed a range of stationery and branding materials as well as a new responsive website plus a set of icons. Some images of the new brand identity can be found below.
To see more of Side by Side’s creative work, please have a look at their website.
All images © by Side by Side.