Moodboard Interiors – Branding by Madelyn Bilsborough

Sophisticated brand identity development and stationery design by Madelyn Bilsborough for Moodboard Interiors.

Moodboard Interiors GmbH is a Swiss online shop offering a fine selection of  quality interiors including furniture, lamps, home textile, and diverse design accessories. In addition to the web shop, they offer custom interior design services. Madelyn Bilsborough, a Sydney, Australia based freelance graphic designer was hired to develop a sophisticated corporate identity that represents the brand’s tone. Get more information below.

Moodboard Interiors GmbH, an online shop for interiors including furniture, lamps, home textile, and accessories.
Moodboard Interiors GmbH, an online shop for interiors including furniture, lamps, home textile, and accessories.

Madelyn Bilsborough has created a visual language based on a classic style with a humorous twist. Furthermore, the new brand identity provides a look of sophistication with a friendly and young attitude. Its professional voice is targeting a young and style-conscious consumer base. In addition to the brand concept, Madelyn Bilsborough’s work included the creation of some branding materials such as business cards, letterheads, brochures, and much more printed collateral. A few examples can be found below. For more of her graphic work, please visit her portfolio on Behance.

Brand and stationery design by Madelyn Bilsborough.
Sophisticated brand and stationery design by Madelyn Bilsborough for Moodboard Interiors.
Close up letterheads and business cards.
Close up of the letterheads and business cards. The uniform design follows a simple but yet elegant concept.
Printed collateral.
Examples of a few brand materials and additional printed collateral.

All images © by Madelyn Bilsborough. Discover more graphic design and branding projects on WE AND THE COLOR – your source for the daily dose of creative inspiration.