Maréna Beauté – Cosmetics Visual Identity Design.
Stockholm based branding and design agency Bold was entrusted with the design of a visual identity for Maréna Beauté, a Swedish cosmetics brand. Maréna Beauté specializes in high quality cosmetics for people with dark skin types. Make up artist Diarry Maréna has founded the brand in 2013. Bold’s work included the creation of the complete branding concept as well as a packaging series for Maréna Beauté’s product range consisting of foundation, powder, and blush. The designers came up with the idea of a wordmark and a monogram inspired by soft brushstrokes. This symbolism was used as main element of the identity. These graphic elements can be used in different variations depending on the respective product.