Klässbols Linen Factory – Brand and Package Design

Student work: Graphic design, branding, and packaging by Rasmus Erixon and Tobias Möller for Klässbols Linen Factory.

Rasmus Erixon and Tobias Möller, two design students teamed up to create a modern brand identity and packaging solution for Klässbols, a linen factory based in Klässbol, Värmland, Sweden.

Today the company is led by the third and fourth generation of the Johansson family. They look back on a long history. The company has received prestigious commissions from the Swedish Court and embassies, bringing Klässbols international fame. They only produce high quality products in a clean, modern design. That’s why they collaborate with talented designers in order to offer products with modern and challenging patterns.

Klässbols Linen Factory – graphic design, branding, and packaging by Rasmus Erixon and Tobias Möller.
Klässbols Linen Factory – graphic design, branding, and packaging by Rasmus Erixon and Tobias Möller.

Rasmus Erixon and Tobias Möller wanted to create a visual identity that reflects the expression of their fine products. Their goal was to create a balance between craftsmanship and modern design. Only natural materials were used throughout the entire packaging range. With this sophisticated brand and packaging concept by Rasmus Erixon and Tobias Möller, the Klässbols Linen Factory received a little face lifting that perfectly reflects both quality and modern design. Furthermore, the visual vocabulary refers to a simple, elegant Scandinavian style. Below you can see some images of the branding concept.

Linen in the unique packaging boxes.
Linen in the unique packaging boxes. The family business produces high quality linen with contemporary patterns.
From the manufacturing process to the packaging.
From the manufacturing process to the packaging. Just like the product itself, also the packaging series is made of natural materials.
Close up of the label.
Close up of the label. A simple, clean, and informative layout has been used.

Discover more projects in our Graphic Design, Branding, and Packaging Design categories. WE AND THE COLOR is your daily source of creative inspiration! We feature a great variety of outstanding projects ranging from classic styles to modern branding solutions.