An IFAW campaign features illustrations of ‘3D printed’ animals to raise awareness for endangered species.
The creative team of Young & Rubicam Paris was commissioned by the International Fund for Animal Welfare (IFAW) to develop a series of illustrations for a new image campaign with the aim of raising awareness for endangered species. Y&R Paris came up with the idea of “3D printed” animals as a comparison between modern technology for easy reproductions and the irreversible aspects of killing endangered species. The image campaign consists of three illustrations including an elephant, Orang-Utan, and a Blue Whale. A 3D printer above their half-finished bodies seems to build new layers of bones, intestines, muscles, and skin. This series of hyper-realistic looking images illustrates the impossibility of this task. Despite modern technology, we are not able to make the aspects of killing wildlife undone. Each image is accompanied with the subtle slogan: “If only they were this easy to reproduce.” Along with the respective image, the title creates a powerful and easily understandable message. The campaign reminds us that the loss of our natural wildlife will have permanent consequences.
Below you can see all three images of the campaign. Read more about IFAW on their website or discover more of Y&R’s creative work here. The advertising agency has created amazing solutions for a bunch of international clients.
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