VCE Season of Excellence 2012.
Melbourne-based design studio A Friend of Mine by Suzy Tuxen created the identity design for the VCE Season of Excellence 2012 (a series of events and exhibitions to show a selection of the best works by VCE students).
Description by A Friend Of Mine: “After designing the 2011 Campaign we decided to approach the 2012 campaign in a more abstract way. By folding and pleating paper into shapes and pattern, we aimed to colourfully communicate the multi-faceted nature of the Season of Excellence. The headings are set over different planes and angles, adding dynamism and bringing the text to life. Influenced by Australian artist Gemma Smith, we injected a dose of bright colour into the shards, and used the patterns as the background to the pleated forms. The catalogue is designed with a flexible grid which allows the works to sing, and features a flip book animation of the Season graphic in the corner. Thanks to Wei Huang for helping on the Catalogue. For the Top Designs 2012 exhibition (held at Melbourne Museum), we designed the signage to be a three dimensional version of the photographed pleated piece. Painted bands of strong colour wrapped around the walls, artworks and corners in zig zag patterns, and joined with the three dimensional signs which project off the wall.”
