I AM – Russian Fashion Label Identity by The Bakery Design Studioby Dirk Petzold on Jan 17, 2014 • 11:50 No Comments
Fashion Label Identity.
Moscow based ‘The Bakery‘ graphic design studio was asked to create the visual identity for ‘I AM’, a Russian fashion label. Similar to mirrors looked at different angles, the studio designed a visual language that hides or exposes parts of an image. The minimalist approach and the diagonal stripes were applied to the stationary, tags and some more printed matter.