I AM – Russian Fashion Label Identity by The Bakery Design Studio

Fashion Label Identity.

Moscow based ‘The Bakery‘ graphic design studio was asked to create the visual identity for ‘I AM’, a Russian fashion label. Similar to mirrors looked at different angles, the studio designed a visual language that hides or exposes parts of an image. The minimalist approach and the diagonal stripes were applied to the stationary, tags and some more printed matter.

I AM - Russion Fashion Label Identity by The Bakery Design Studio
I AM – Russion Fashion Label Identity by The Bakery Design Studio
I AM - Business Card Design by The Bakery
I AM – Business Card Design by The Bakery
I AM - Fashion Label  - Tags
I AM – Fashion Label – Tags
I AM - Identity by The Bakery Design Studio
I AM – Identity by The Bakery Design Studio
I AM - Russion Fashion Label - Tags
I AM – Russion Fashion Label – Tags
I AM - Russion Fashion Label Brand Identity by The Bakery Design Studio
I AM – Russion Fashion Label Brand Identity by The Bakery Design Studio