Fashion Label Identity.

Moscow based ‘The Bakery‘ graphic design studio was asked to create the visual identity for ‘I AM’, a Russian fashion label. Similar to mirrors looked at different angles, the studio designed a visual language that hides or exposes parts of an image. The minimalist approach and the diagonal stripes were applied to the stationary, tags and some more printed matter.

I AM - Russion Fashion Label Identity by The Bakery Design Studio

I AM – Russion Fashion Label Identity by The Bakery Design Studio

I AM - Business Card Design by The Bakery

I AM – Business Card Design by The Bakery

I AM - Fashion Label  - Tags

I AM – Fashion Label – Tags

I AM - Identity by The Bakery Design Studio

I AM – Identity by The Bakery Design Studio

I AM - Russion Fashion Label - Tags

I AM – Russion Fashion Label – Tags

I AM - Russion Fashion Label Brand Identity by The Bakery Design Studio

I AM – Russion Fashion Label Brand Identity by The Bakery Design Studio

About the author, Dirk Petzold.

Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...

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