HPST Branding by FRVR

HPST Brand Identity.

Prague based multidisciplinary graphic design studio FRVR was asked to develop a new logo and brand identity for HPST, a Czech company distributing high-tech laboratory equipment produced by US technology company Agilent. Studio FRVR has created a brand identity based on bold and abstract forms that convey both dynamics and solidity. The designers used 5 colors, which represent the five basic fields: chromatography, spectrophotometry, genomics, life products, and consumables.

HPST Brand Identity by FRVR
HPST Brand Identity by FRVR
HPST Identity Design by FRVR
HPST Identity Design by FRVR
HPST Identity by FRVR
HPST Identity by FRVR