Creative Packaging.

Swedish design studio Abby Norm created this funny package design and illustration for Hornstull Honey Amber by the Hornstull Brewing Society. This honey amber ale is brewed by Pangpang Brewery exclusively for the Hornstull Brewing Society. Goal was to create a label that stands out amongst the typical beer packaging designs. The illustration on the label of the rat with a knife is a wordplay on a local term “Stabbing Södermalm”.

Hornstull Honey Amber - Package Design and Illustration by Abby Norm

Hornstull Honey Amber – Package Design and Illustration by Abby Norm

Hornstull Honey Amber - Package Design and Illustration by Abby Norm

Hornstull Honey Amber – Package Design and Illustration by Abby Norm

Hornstull Honey Amber - Package Design and Illustration by Abby Norm

Hornstull Honey Amber – Package Design and Illustration by Abby Norm

via lovelypackage

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