Brand Identity Design.
Stockholm-based creative graphic design and branding studio Bold was commissioned to develop a new brand identity for Global Focus, a visionary strategy consultancy dedicated to reveal opportunities and transformative solutions for a sustainable future. The aim was to create a distinctive visual identity far away from the commonly used visuals. The design is intended to arouse interest but not hint too much at what Global Focus does.
About the author, Dirk Petzold.Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...
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