Brand Design.
Monterrey, Mexico-based design and branding studio Anagrama developed the brand identity for Giahi, a series of specialized tattoo and piercing studios located in Zurich, Switzerland. Anagrama designed a custom typeface for the logotype that conveys the artful and precise process of tattoo-making. The golden stamped droplet in the closed counter of the letter ‘A’ stands for the everlasting effect of ink in human skin.
