Gap Body Fit Branding by Manual Creative

Gap Body Fit Branding.

Identity by design and visual communication studio Manual.

Gap Body Fit Branding
Gap Body Fit Branding
Gap Body Fit Branding
Gap Body Fit Branding
Gap Body Fit Branding
Gap Body Fit Branding
Gap Body Fit Branding
Gap Body Fit Branding

“Manual worked in close collaboration with Gap’s marketing team and former lead designer Patrick Robinson to develop the brand’s attributes and product naming into an iconic logo and associated visual language. The symbol, an abstract ‘G’, hints at a curved figure and represents the notion of flexibility and movement.”