Domaine Lepovo – wine packaging and brand identity design by Petar Pavlov.
Petar Pavlov is a graphic designer based in Skopje, Macedonia. He was hired to develop a sophisitcated brand identity including printed collateral and packaging for Domaine Lepovo, which is a premium Macedonian wine. The convenient location of the vineyards offer great conditions for the production of these high quality wines.
The talended graphic designer created a visual vocabulary that reflects the uniqueness of the Lepovo site. The logo symbolizes the natural conditions (sun, night, water, soil, wind), which are responsible for the outstanding quality of this wine. Domaine Lepovo developed a series of graphic elements that are used for promotional materials and printed collateral. In addition to the default label design, a limited edition of custom labels have been produced. The distinctive brush stroke on each bottle was made with a glass paint.
