Art Direction, Graphic Design, and Photography by Paperlux for Daimler Financial Services – China.
In 2016, the World Partner Forum took place in China. The three cities: Beijing, Xi’an, and Shanghai had the pleasure to host the Daimler Financial Services. Paperlux is a Hamburg, Germany based design studio working internationally with a passion for paper, typography, cooperation, and lasting impressions. Their creative team was tasked to develop a suitable corporate design solution for the event. With one key visual for the whole trip as well as one solution for each city, they have produced a visual language based on the slogan: “A Journey Through Time.” Their work included a uniquely cut diorama, which was made solely out of paper as well as personalized chopsticks, a unique travel guide, signs for the hotel doors, good night letters, diverse presents, menu cards, and much more. Some examples of the sophisticated corporate identity can be found below. For more, please have a look at the Paperlux website.