Campaign: New Creations.
A creative campaign for ‘Sydney Dance Company – New Creations’ by studio Collider. Design in collaboration with Andrew van der Westhuyzen. Photography by Tim Richardson.
“New Creations is the double-billed first installment of the 2010 Sydney Dance Company season. The campaign featured two predominant images representing the two choreographed pieces by Rafael Bonachela and Adam Linder. 3D body scanning technology was employed to ‘shoot’ and create complex models of the dancers that were then used to generate the imagery for the key visuals and supporting print campaign.”
