BUSTOP Branding by Firas Said

Brand identity design by Firas Said for BUSTOP.

Firas Said is a Kuwait based graphic designer and art director with a focus on branding projects. He was responsible for the overall art direction, concept planning, and graphic design for the new BUSTOP brand identity.

BUSTOP is a Kuwait based creative agency specializing in the fields of advertising, marketing, graphic design, and content development. The idea behind BUSTOP’s new identity is a modern appearance based on different geometric shapes in combination with four different colors including green, cyan, red, and black. The color sections visualize the variety of the agency’s scope of work. Firas Said decided to use the letter ‘B’ as distinctive brand icon. The bottom corner of the letter has been folded to visualize the idea of endless ideas. The project included the development of a brand concept as well as the logo development, printed collateral, and additional promotional items. Below you can see a few examples of BUSTOP’s colorful new brand identity. You can find more of Firas Said’s creative work in his portfolio on Behance.

BUSTOP brand identity design by Firas Said, an art director from Kuwait.
BUSTOP brand identity design by Firas Said, an art director from Kuwait.
The logotype is based on a uniform grid layout.
The logotype is based on a uniform grid layout.
Frutiger font has been used as corporate typeface.
Frutiger font has been used as corporate typeface. The font has been used in four weights.
Firas Said has created a branding solution based on 4 colors including green, cyan, red, and black.
Firas Said has created a branding solution based on 4 colors including green, cyan, red, and black.
The logo placed on four background colors.
The logo placed on four background colors.
Also the stationery has been designed using the four brand colors.
Also the stationery has been designed using the four brand colors.

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