Boca Chica.

The design team of Sociedad Anónima was asked by the mexican hotelier group ‘Grupo Habita’ to create a redesign of the logo and some other identity materials for Hotel Boca Chica in Acapulco. Goal was to develop a logo and brand design inspired by Acapulco’s golden time of the 1950s and 1960s. The result is a stylish vintage look that conveys a new Boca Chica experience.

Boca Chica - Vintage Stationery Design by Sociedad Anónima

Boca Chica – Vintage Stationery Design by Sociedad Anónima

Boca Chica - Branding by Sociedad Anónima

Boca Chica – Branding by Sociedad Anónima

Boca Chica - Design by Sociedad Anónima

Boca Chica – Design by Sociedad Anónima

Boca Chica - Graphics by Sociedad Anónima

Boca Chica – Graphics by Sociedad Anónima

Boca Chica - Hotel Identity by Sociedad Anónima

Boca Chica – Hotel Identity by Sociedad Anónima

Boca Chica - Vintage hotel Identity by Sociedad Anónima

Boca Chica – Vintage hotel Identity by Sociedad Anónima

Boca Chica - Vintage Stationery by Sociedad Anónima

Boca Chica – Vintage Stationery by Sociedad Anónima

About the author, Dirk Petzold.

Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...

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