Betsy Smith Worldwide – Brand Identity.
Graphic Design and illustration studio Eight Hour Day has created the corporate identity for Betsy Smith Worldwide. The work included the creation of a distinctive logotype, illustrations, all printed business records, and web design. The logotype was done with a whimsical serif typeface. In addition, a brandmark was designed in the form of a blazon. The two crossed feather pens relate to the craft of writing. The rest of the design is characterized by natural elements, graphic patterns, and a combination of silver ink and green French Paper. The web design reflects the corporate identity with a nice interface and a clean designed layout.