Betsy Smith Worldwide – Brand Identity.

Graphic Design and illustration studio Eight Hour Day has created the corporate identity for Betsy Smith Worldwide. The work included the creation of a distinctive logotype, illustrations, all printed business records, and web design. The logotype was done with a whimsical serif typeface. In addition, a brandmark was designed in the form of a blazon. The two crossed feather pens relate to the craft of writing. The rest of the design is characterized by natural elements, graphic patterns, and a combination of silver ink and green French Paper. The web design reflects the corporate identity with a nice interface and a clean designed layout.

Betsy Smith Worldwide - Corporate Identity by Eight Hour Day

Betsy Smith Worldwide – Corporate Identity by Eight Hour Day

Betsy Smith Worldwide - Business Cards by Eight Hour Day

Betsy Smith Worldwide – Business Cards by Eight Hour Day

Betsy Smith Worldwide - Web Design by Eight Hour Day

Betsy Smith Worldwide – Web Design by Eight Hour Day

Betsy Smith Worldwide - Website Design by Eight Hour Day

Betsy Smith Worldwide – Website Design by Eight Hour Day

About the author, Dirk Petzold.

Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...

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