Flower shop branding for Bangalô – Boutique de Flores.
Estúdio Alice is a Brazilian collective of five members. The mix of the different creative talents of each member forms the basis of the design studio. Estúdio Alice was entrusted with the work on a suitable brand identity for Bangalô – Boutique de Flores, a flower shop located in Chapecó, Brazil.
The creative collective opted to use an exotic flower drawing as logo to express a clear symbolism by graphical means. All aspects of the flower shop branding refer to gentle, delicate, and feminine shapes. A modern color palette goes along with allusions to natural objects and elements. The team of Estúdio Alice wanted to take a new path based on a more organic and handcrafted look, which can be applied to all of the flower shop branding applications.
A suitable stationery set and printed collateral as well as a packaging range and shopping bags were produced to finish this successful flower shop branding project for Bangalô – Boutique de Flores.
