Aark Collective – Image Series by Leta Sobierajski

An image series created by Leta Sobierajski for Aark Collective, a company that creates unique timepieces.

Aark Collective’s timepieces are inspired by the challenge of balancing function and beauty. New York City based multidisciplinary designer and art director, Leta Sobierajski was commissioned to create a series of 7 images for their brand. The colorful series draws inspiration from the monotonous, yet beautiful day-to-day habits we take for granted.

Each image is a monochromatic, standalone setting that conveys a specific time of the day. The color assigned to each image reflects a specific hour: dawn, morning, noon, evening, or midnight. Each image is representative of one moment, and the story is broken down in 7 chronological moments.

Work from a series of images created by Leta Sobierajski for Aark Collective, a company that creates unique timepieces.
Work from a series of images created by Leta Sobierajski for Aark Collective, a company that creates unique timepieces.
Image two of the series in cyan blue.
Image two of the series in cyan blue.
Each image of the series is a monotonous, yet beautiful day-to-day setting representing a certain time of the day.
Each image of the series is a monotonous, yet beautiful day-to-day setting representing a certain time of the day.
The selected color for each image represents a specific time of the day.
The selected color for each image represents a specific time of the day.
The red chronological moment represents dinner time.
The red chronological moment represents dinner time.
Bed time – Work by Leta Sobierajski from a collection of 7 pieces created for the Aark Collective.
Bed time – Work by Leta Sobierajski from a collection of 7 pieces created for the Aark Collective.
Aark Collective – timeless watches represented in a colorful image series.
Aark Collective – timeless watches represented in a colorful image series.

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