A colorful brand identity developed by Ramin Nasibov for フォーハーツ Fohatsu.
Ramin Nasibov is a graphic designer and art director who currently lives and works in Berlin, Germany. He was recently hired to develop the brand identity for フォーハーツ Fohatsu, a new Tokyo, Japan based manufacturer of high quality herbs for tea.
Ramin Nasibov was briefed to develop a brand identity that reflects the high quality as well as the company history with all its values and philosophy. The name フォーハーツ (Fohatsu) means “4 hearts”. The name was chosen to emphasize the healthy aspect as well as that the herbs are grown with love. Ramin Nasibov designed a visual vocabulary that reflects the Japanese origin. He has created a sign which is easy to remember and which is composed of four hearts. His aim for the packaging was to develop a solution which is simple, bright, and original. Ramin Nasibov has created a special packaging for each sort of tea. For more, check out here.